Beautiful Branding & Package Design

A great brand identity and packaging by studio Eskimo. Roasting Caffè Pagani was founded in 1949 from the dream and the passion of the founder Giorgio Pagani. Roasting is based in is managed by the second generation of the family. They call themselves craftsmen of good taste and the branding and packaging certainly reflect that. The new logo is a metaphor of circular movement of coffee during roasting. In general, the entire roasting process is based on circles, coffee beans always move in a circle. Two main characteristics (time and temperature) have round dials too. Everything is circular and everything rotates. Generation by generation Pagani offer you coffee mixtures of excellent quality. The result of the branding is simply elegant.

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Beautiful Branding+Design

I adore this branding and interior design by Biasol in Austrailia for Kitty Burns based on a historic story. The concept of Kitty Burns is a tale of two sisters in Australia. The playful character and rich history of the Skipping Girl, nicknamed “Little Audrey” and also known as the “Vinegar Girl” create the concept and title of Kitty Burns. The original Skipping Girl was modeled on 5 year old Kitty Minogue in 1915 when her brother sketched her in a winning competition entry for the vinegar company. An updated version of the skipping girl was recreated a short time later where in fact the elder sister of Kitty Minogue, Alma Burns was used to create the current Skipping Girl seen today.

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Kitty Burns was born out of tying their two names together to create a fictional character – reminiscent of the rich history of the area that reflects the serene, quiet yet playful nook where the spirited sisters liked to skip. Kitty Burns is conveyed as a home away from home for the residents of an apartment complex. A pitched roof design was introduced and incorporated into all elements of the project. The home concept was also carried through into the brand identity inspired by The Skipping Girl story creating a dual personality for the brand. The contrasting elements of the Kitty Burns personality are creatively woven into every design element- Kitty’s fun loving, playful personality, juxtaposed with Burns’ more serious and structured side.

KITTY-BURNS-01-OF-10.jpg KITTY-BURNS-02-OF-10.jpg KITTY-BURNS-04-OF-10.jpg KITTY-BURNS-05-OF-10.jpg KITTY-BURNS-06-OF-10.jpg KITTY-BURNS-07-OF-10.jpg KITTY-BURNS-08-OF-10.jpg KITTY-BURNS-09-OF-10.jpg kitty-burns-10-of-10The legacy of the two little girls that loved to skip can now be remembered through the name Kitty Burns.

Beautiful Iconic Designs

Ah, the pause that refreshes. One of the most famous lines in advertising for Coca-Cola.

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I don’t drink it often but occasionally it really “hits the spot”.  And it always seems to taste better when it comes out of a glass bottle, yes/no? One of the most famous shapes in the world is the iconic contour fluted lines of the Coca-Cola bottle. Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising. When Andy Warhol wanted a shape to represent mass culture, he drew the bottle:

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”           Andy Warhol

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How did the bottle become so iconic?
It began with the desire to protect brand Coca-Cola and was a cooperative project between The Coca-Cola Company and its bottlers. In 1899, two Chattanooga lawyers, Joseph Whitehead and Benjamin Thomas, traveled to Atlanta to negotiate the rights to bottle Coca-Cola. The product had been an increasingly popular soda fountain drink established a mere 13 years previously. In fountain form, Coca-Cola grew from an average of nine drinks per day sold in 1886 to being sold in every state of the US by 1900. Thomas and Whitehead wanted to capitalize on the popularity of the drink by bottling it to be consumed outside the four walls of a soda fountain.

And to indicate the power of brand, as of 2015 the Coca-Cola brand was valued at 83.84 billion U.S. dollars.

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Beautiful Graphic Design

I just stumbled upon a wonderful
graphic designer Txaber of Bilbao.
His work will appeal to the minimalists
among us. The vibrant colors, clever
use of type and conceptual thinking
deserves admiration.
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Pantone Beer Cans

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Las Vegas Typography

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Typography for WIRED Magazine

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Poster PANTONE AS PIXELS

 

Beautiful Designer

MV

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statement

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RIP Massimo Vignelli