To celebrate National Crayon Month here is the interesting history of crayola crayons. From its earliest days, Crayola has been a color company. During the last 100-plus years, Crayola has grown beyond our founders’ wildest dreams. By applying technical innovation, unparalleled quality, consumer satisfaction and product value, Crayola has become the preeminent producer of hands-on products for creative personal development and fun. Read more about the colorful history here. Oh RIP Dandelion, today it was discontinued.
1 and 2: Original box of crayons
3. Original box of 48 colors
4. Original box of 52 colors
5. Original box of 64 colors
Original Ad – 1905
There are few things more important to us first thing in the morning than a morning espresso. It’s often the deciding factor in our daily disposition. Can’t think of a better place to get it than from this beautiful little pop-up cafe in Auckland.
Creatista Café is the brainchild of Nespresso. The space boasts Scandinavian-esque interior, there’s a sofa, lounge chairs and even a dining room table. It’s like sitting in your living room. Beautiful design, branding and product.
Photography by Helen Bankers
Ah, the pause that refreshes. One of the most famous lines in advertising for Coca-Cola.
I don’t drink it often but occasionally it really “hits the spot”. And it always seems to taste better when it comes out of a glass bottle, yes/no? One of the most famous shapes in the world is the iconic contour fluted lines of the Coca-Cola bottle. Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising. When Andy Warhol wanted a shape to represent mass culture, he drew the bottle:
“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.” Andy Warhol
How did the bottle become so iconic?
It began with the desire to protect brand Coca-Cola and was a cooperative project between The Coca-Cola Company and its bottlers. In 1899, two Chattanooga lawyers, Joseph Whitehead and Benjamin Thomas, traveled to Atlanta to negotiate the rights to bottle Coca-Cola. The product had been an increasingly popular soda fountain drink established a mere 13 years previously. In fountain form, Coca-Cola grew from an average of nine drinks per day sold in 1886 to being sold in every state of the US by 1900. Thomas and Whitehead wanted to capitalize on the popularity of the drink by bottling it to be consumed outside the four walls of a soda fountain.
And to indicate the power of brand, as of 2015 the Coca-Cola brand was valued at 83.84 billion U.S. dollars.