Ah, the pause that refreshes. One of the most famous lines in advertising for Coca-Cola.
I don’t drink it often but occasionally it really “hits the spot”. And it always seems to taste better when it comes out of a glass bottle, yes/no? One of the most famous shapes in the world is the iconic contour fluted lines of the Coca-Cola bottle. Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising. When Andy Warhol wanted a shape to represent mass culture, he drew the bottle:
“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.” Andy Warhol
How did the bottle become so iconic?
It began with the desire to protect brand Coca-Cola and was a cooperative project between The Coca-Cola Company and its bottlers. In 1899, two Chattanooga lawyers, Joseph Whitehead and Benjamin Thomas, traveled to Atlanta to negotiate the rights to bottle Coca-Cola. The product had been an increasingly popular soda fountain drink established a mere 13 years previously. In fountain form, Coca-Cola grew from an average of nine drinks per day sold in 1886 to being sold in every state of the US by 1900. Thomas and Whitehead wanted to capitalize on the popularity of the drink by bottling it to be consumed outside the four walls of a soda fountain.
And to indicate the power of brand, as of 2015 the Coca-Cola brand was valued at 83.84 billion U.S. dollars.
I’ve become mesmerized lately by following the
magical work of Richard Koci Hernandez.
His photos tell a magical, mysterious story and
I can’t get enough. Every day I look forward to his
latest post on Instagram. Take time to enjoy it.
“The more often we see the things around us – even the beautiful and wonderful things – the more they become invisible to us. That is why we often take for granted the beauty of this world: the flowers, the trees, the birds, the clouds – even those we love. Because we see things so often, we see them less and less.”
Joseph B. Wirthlin
“Beauty is unbearable, drives us to despair, offering us for a minute the glimpse of an eternity that we should like to stretch out over the whole of time.” Albert Camus
“If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.” Martin Luther King, Jr.
The best advice I’ve ever received is “No one else knows what they’re doing either”.
So, so true.
“Everything good proceeds from enthusiasm.”
– Brian Eno
March 20, 1916 Albert Einstein published
his Theory of Relativity.
Einstein said: “When you are courting a
nice girl, an hour seems like a second.
When you sit on a red-hot cinder,
a second seems like an hour.