A great brand identity and packaging by studio Eskimo. Roasting Caffè Pagani was founded in 1949 from the dream and the passion of the founder Giorgio Pagani. Roasting is based in is managed by the second generation of the family. They call themselves craftsmen of good taste and the branding and packaging certainly reflect that. The new logo is a metaphor of circular movement of coffee during roasting. In general, the entire roasting process is based on circles, coffee beans always move in a circle. Two main characteristics (time and temperature) have round dials too. Everything is circular and everything rotates. Generation by generation Pagani offer you coffee mixtures of excellent quality. The result of the branding is simply elegant.