I love Dieter Rams’ ethos on design.
Learn more about him here.
Dieter Rams’ ten principles to “good design”
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible
Beautiful Musings 