GoCstudio re-imagines a century-old Seattle building to house digital product company
US architecture firm GoCstudio has created an open office for a growing tech company that features original brick and timber elements, along with new enclosures made of ebony-stained plywood.
The office is located within the upper floor of a 100-year-old building in Seattle‘s Capitol Hill district. Encompassing 14,000 square feet, the space serves as a second office for Substantial, a digital product studio.
The company had occupied a portion of the floor since 2013, and decided to take over the full story when its neighboring tenant moved out. Local firm GoCstudio was charged with overhauling the entire floor, to read as one unified space.
The challenge was to create a cohesive open-plan workspace which retained the feel of the original Substantial space and would maximize the existing character of the building – exposed brick walls, old-growth Douglas Fir beams and roof decking, and the beautiful warehouse-style window walls.
The architects worked closely with the client to understand day-to-day operations, as well as the company’s love of hosting parties. Their research led to the conception of the office’s signature element: The Forum, an assembly area for social and business activities.

A large aspect of Substantial’s working practice is the hosting of public and private events thus creating a large social space that could be multifunctional was an important factor in the design of the expansion.
The social space was situated near the entry staircase and looks toward a large reception desk faced with a steel door from the old office. The room is illuminated by a large skylight.
In the kitchen, the team installed two bars made of cross-laminated timber planks, along with several black dining tables with colorful chairs. Employees can be found working here throughout the day.
Surrounding The Forum are conference rooms, with walls made of black-stained plywood and large panes of glass. Additional enclosures were inserted on the north side of the floor. A large portion of the office is given over to open areas with versatile workstations.
The space is filled with natural light, thanks to large floor-to-ceiling glass on three sides of the building. For the first time in many years, views are opened up through the building, from east to west.

Project credits:
Architect: GoCstudio (Jon Gentry, Aimée O’Carroll)
Builder: Montlake Associates
Lighting Designer: KMJ Design, Kathy Justin
Owner: Substantial
Photography: by Kevin Scott
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