Reoccurring conceptual pop-up shops have become the latest and most innovative way to access up and coming ideas in design and fashion. By opening up home spaces to photoshoots, conceptual stores and events, a new trend in home design is emerging.
The Loft is a periodically recurring conceptual pop-up store. It beautifully expresses the eclectic nature of their values with our choice of products. I’m particularly fond of the natural materials like wood, steel, leather, glass, wool and ceramics. These materials tell a lot about the love and attention invested in a product. It shows its age and origin, its history, the way it was crafted. Learn more about the Loft studio here and swoon.
I love the whimsical nature of the space and objects.