Tag: joanne ferreira

I’ve become a sky watcher lately noticing beautiful cumulus cloud
formations. As a designer they act as a metaphor to me.
The concept is simple — think of clouds as big, rolling, landscape
traversing, changing and affecting each other; wind-shifting,
with a “rain of ideas”.

Watching, listening, knowing the right movement and decision
at the right moment takes time and expertise. The conception of
transition, continuously and resiliency responding to shifts in
the wind and nature.