Beautiful Thoughts

Gardens, Not Buildings

Great projects start out feeling like buildings.
There are architects, materials, staff, rigid timelines, permits, engineers, a structure.

It works or it doesn’t.
Build something that doesn’t fall down. On time.

But in fact, great projects, like great careers and relationships that last, are gardens.
They are tended, they shift, they grow. They endure over time, gaining a personality
and reflecting their environment. When something dies or fades away, we prune,
replant and grow again.

Perfection and polish aren’t nearly as important as good light, good drainage
and a passionate gardener.
By all means, build. But don’t finish. Don’t walk away.

Here we grow.
–Seth Godin


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